We are creatives, experts, romantics.
We believe that marketing is more than persuading a person to purchase. To us, it’s romantic. It’s the art of combining mediums and messages to not only inform consumer behavior, but to influence culture. We’re idealistic about the role marketing plays in the evolution of our economy and society, and we’re intent on contributing to conversations and moments that have the potential to influence our collective future.
17
Full-time employees
32
Current clients
7
Years in business
64%
Clients by referral
275
Annual pro bono hours
65%
Women team members
The Standards
Values without execution are just talk.
Our standards infuse everything we do: they define each project, lead us to find the best talent available, and help our clients succeed.
be proud of who you are.
Our stories and marketing campaigns are better when they originate from a group of people arriving from different perspectives, ethnic backgrounds, orientations, genders, and worldviews.
Who we are and how we see ourselves is directly related to how the world will receive our work.
always be in beta
We’re determined to make a mark that lingers far after we’re gone, which means pushing boundaries and taking risks.
Legacies are built by those who dare to evolve with the world, and who have the drive to reimagine their work over and over again.
be humble
Confidence is an asset, arrogance is a liability.
No matter how long we’ve been in the game, we know we’ll always be learning.
Ever proud, never pretentious.
take it all the way
No one wants generalists; the world needs specialists.
We encourage our team to define their genius zone and take it all the way.
We go the extra mile, because we know the difference it makes.
We leverage strategic foresight, engaging campaigns, and modern distribution strategies to nurture online communities, maximize brand influence, and generate revenue.
Each member of our team brings unique skills, creativity, and dedication to every project.
For career opportunities please email careers@arcadearcade.ca
Leadership
Mitzi Payne
Partner, CMO
Mike Payne
Partner, CEO
Alyssa Yuhas
Creative Director, Futurist
Drew Simonar
Art Director
Manuel Abella
Accounts Director
Melanie Trottier
Social Media Director
Team
Morgan Berna
Editorial Lead
Lydia Salikhova
Project Lead
Benjamin Velázquez
Paid Media Lead
Alex Lewis
Paid Media Lead
Mikenna Gault
Social Media Lead
Caroline Williams Wood
Social Media Lead
Andrée Sonnenberg
Social Media Lead
Pamela Troncozo
Social Media Coordinator
Addison Ninaber
Social Media Coordinator
Aleksandra Nowak
Social Media Coordinator
Chester Ebona
Senior Designer
Harrison Neef
Designer
Vernice Tan
Videographer
Leah Sookoo
Copywriter
Gary Colwell
Marketing Technology Designer
Nathan Romasanta
Production Intern
Ana Gutierrez
Project Coordinator Intern
A video produced in-house to celebrate the launch of our annual SCAN CLUB Trend Report.
Every year, our Creative Director and Futurist lead our team in compiling hundreds of signals gathered throughout the year and categorizing them into five unique behavioral trends that every marketer should be paying attention to.
The 2025 Trend Report has garnered over 11,000 views from marketers worldwide.
Arcade
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A Day in the Life video featuring our Art Director, Drew Simonar.
Shot and directed by our in-house team, this video aims to share the unique perspective of our teams as they go about their usual day-to-day activities.
It was one of the top-saved videos for 2024 with over 75 saves.
Arcade
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A carousel post prepared in-house for the launch of our 2025 SCAN CLUB digital trend report.
Every year, our Creative Director and Futurist lead our team in compiling hundreds of signals gathered throughout the year and categorizing them into five unique behavioral trends that every marketer should be paying attention to.
The 2025 Trend Report has garnered over 11,000 views from marketers worldwide.
Arcade
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Designed Instagram stories and a carousel post by Arcade on Valentine's Day.
Meant to be fun, relatable, and shareable.
Arcade
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Social video for us! Chester Ebona is a Senior Designer here at Arcade, and he gives a creative take on the “What’s in my bag” trend.
Arcade
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Come along with Manny, our Accounts Director, for a Day In The Life at our Vancouver office.
Showcasing a mix of his meetings, tasks, and team moments overlaid with a vibey track.
Arcade
/clients/arcade
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