Drawing on over a decade of experience as both a social media professional and a content creator, Melanie offers a unique blend of strategic expertise and hands-on digital storytelling. As Social Media Director, Melanie leads a talented team of social media professionals as they execute top-tier social programs for diverse clients, while actively fostering community with her own online personal following of 60k across Instagram, TikTok, and YouTube. This dual perspective gives her a keen understanding of what drives audiences to actually engage with social media content.