Matty Matheson and his team engaged us to bring Matheson Food Company and its signature sauces, seasonings, dressings, and mac ‘n’ cheese products to hungry fans through retail stores across Canada.
  • Digital Strategy
  • Creative + Art Direction
  • Shoot Production
  • Social Media Management
  • Paid Social Campaigns
  • Google Ads
  • Email Marketing
Our brand launch reel reached 700k views, with the mac ‘n’ cheese launch hitting 1.4M views.
Brand launch reel
Mac ’n’ cheese launch reel
Across the first 18 months, social content generated over 16M impressions and 80k social followers.
We leveraged social media channels to grow the MFC email list from 0 to 12K engaged subscribers.
Work filed under Matheson Food Company:

Social video for Matheson Food Company to promote their line of barbecue sauces. Shot and filmed with our in-house team and talent in Calgary, Alberta.

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Costco launch campaign for MFC. To introduce Matheson Food Company’s new Costco-sized bottles, we created a vintage-inspired campaign video.

Matheson Food Company
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Social video for Matheson Food Company featuring our in-house team as talent.

Shot and produced on location in Calgary, Alberta, this organic social video generated over 10,000 views on organic social channels.

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Organic social video campaign for Matheson Food Company to highlight their line of barbecue sauces.

Shot and produced by our in-house team in Toronto, Ontario. 

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An organic social video we produced for Matheson Food Company, showing the mouth-watering uses of their various sauces and dressings.

All recipes were shot and produced with our in-house team.

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Organic social campaign video we produced for Matheson Food Company to highlight their barbeque sauces.

What gets you hungrier than pouring a bottle of barbecue sauce over a tower of burgers straight off the grill?

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An organic social video we produced for Matheson Food Company, capturing the vibes of a barbecue in the park with friends, dressed with unmatched flavor.

Matheson Food Company
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An organic social video we produced for Matheson Food Company, showing the mouth-watering uses of their various sauces and dressings.

Matheson Food Company
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Organic, low-fi video produced with our in-house social team for Matheson Food Company.

Matheson Food Company
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Styled photography and design treatments for Matheson Food Company.

A 60s-themed shoot to lean into the feel of the brand and packaging, showcasing their collection of original sauces by Matty Matheson.

Photography: Sid Tagerine
Photography: Eluvier Acosta
Talent: Jeff Jackson & Mae Logullo
HMUA: Nicole Saxton
Stylist: Crystal McKenzie
Lighting: Anton Kurkostryha
DigiTech: Aiden James
Assist: Juan Pablo Castillo
Retoucher: Yuna Bone
Talent Agency: Sophia Models

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Organic, low-fi video produced with our in-house social team for Matheson Food Company, showing a mix of their barbecue sauces, dressings, and mac n cheese.

Matheson Food Company
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Social video for Matheson Food Company.

A cheeky fish-eye lens reel to highlight the flavors of their line of sauces.

Matheson Food Company
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Styled photography for Matheson Food Company.

A 60s-inspired theme to lean into the feel of the brand and packaging, and give a feeling of home-style cooking and abundance.

Photography: Sid Tagerine

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