The Calgary Surge, of the Canadian Elite Basketball League, brought us in to increase fan engagement, grow their local social audience, and drive ticket sales across the 2025 season.
- Digital Strategy
- Art Direction
- Shoot Production
- Social Media Management
- Creator Strategy
- Paid Social Strategy
- Email Marketing Strategy
During the four-month season, we published nearly 1,400 unique pieces of social content, generating over 10M impressions and 43% follower growth.
Our digital advertising strategy dramatically improved ticket sales with a 14x return on ad spend.
We brought together 12 local creators with a combined reach of ~200k followers to share the Calgary Surge in-game experience during the back half of the 2025 basketball season. Their content generated nearly 250k total views, with over 200 clicks to ticketing and an earned media value of $19k, all from a gifted campaign.
Due to the strong performance across channels, we were awarded the CEBL’s “Digital Excellence Award”.
The team was also named 2025 “Franchise of the Year”.
Work filed under Calgary Surge:
Season-opening video campaign for the Calgary Surge. A member of the Canadian Elite Basketball League, Arcade’s efforts elevated the Calgary Surge digital marketing success, earning them the CEBL Digital Excellence Award in recognition of top-tier visuals, creativity, and consistency across all platforms.
Calgary Surge
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Event photography at the Calgary Surge game at the Saddledome during the Calgary Stampede.
To celebrate the first-ever CEB game to take place at the Calgary Stampede, Arcade supported the Calgary Surge with on-site photography, video production, social media coverage, influencer marketing, and more.
Calgary Surge
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/case-studies/calgary-surge
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An organic social video we produced for the Calgary Surge, introducing the Battle of Alberta game between Calgary and Edmonton on neutral ground and Westerner Park Centrium in Red Deer, Alberta.
Calgary Surge
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Organic, low-fi video produced with our in-house social team for the Calgary Surge.
We took some of the team to the Stampede grounds to try the food and share their reactions.
Calgary Surge
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Social video for the Calgary Surge.
A themed highlight reel of fans, creators, and merch to celebrate their game at the Saddledome during the 2025 Calgary Stampede.
Calgary Surge
/clients/calgary-surge
/case-studies/calgary-surge
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Social video for the Calgary Surge.
A highlight reel of horse and rider, and splash plays to promote their game at the Saddledome during the 2025 Calgary Stampede.
Calgary Surge
/clients/calgary-surge
/case-studies/calgary-surge
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“Good morning, Calgary”, a social video we produced as part of their “Own the Summer” campaign during the 2025 CEBL basketball season.
Calgary Surge
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/case-studies/calgary-surge
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